By using Content Marketing you can increase the number of Leads which will then increase your sales.
At the moment, there is a big race among the brands to create Original Content, so the number of distributions channels constantly rises. There are plenty of channels like Blogs, Twitter, Facebook, Linked In, Reddit, etc.
Marketing experts advise brands that they need more channels and content in different formats to be successful online.
Brands follow that advise and they invest more and more in new content.
But, they usually don’t get the desired results and get more skeptical about the online world.
If we go little back in the past, before the distribution on many different channels began, big brands were dominate in just one channel at a time. Someone started like Printed media, someone dominated on TV.
Today, brands are doing the opposite. They want to win all the channels, and they loose focus.
Get focus on one medium
So, the most important is to get focus on one channel (in the beginning). Get familiar with it, become constant in creating content and create targeted message that helps.
Do it continuously, daily, monthly, yearly and the results will come.
By doing this, the results will be much better.
How many channels do you use for spreading your message and ideas? What do you think, how many channels do you need to distribute your content?